Branding Design
Horoz Coffee Roaster —
Brand Identity
Ready to Brew
Horoz Coffee & Breakfast is a contemporary Istanbul roaster passionate about specialty coffee and breakfast. They needed a sophisticated, modern brand identity with clear, artistic elements to stand out from competitors.
Taking It Further
We captured Horoz Coffee & Breakfast’s clear, artistic vibe with a modern, minimalist logo featuring a rooster — the meaning of Horoz in Turkish — to create a strong and memorable brand.
A Symbol of Awakening
The logo uses full, half, and quarter circles to depict a rooster before the rising sun — a visual symbol of early mornings and shared awakenings.
